Comment and analysis on all things Charlotte

Fireball Cinnamon Whisky hurting ABC profits

At least in Wilmington. As the Wilmington Star-News reports:

“Fireball is a more affordable specialty shot. A lot of the business we used to have with something like Jagermeister or products in the $20-24 range have shifted down to $13.95 for Fireball,” [New Hanover ABC Acting Assistant CEO Gary] Cain said. “We’ve seen that cycle before. Something will be really hot for a while and if their price point is not favorable for us, we do suffer a bit.”

Sales of Fireball nationally have nearly tripled since 2012.

2 Responses to “Fireball Cinnamon Whisky hurting ABC profits”

  • Jun

    Translation: working class drinkers have less disposable income.

  • Jun

    I wish I was the guy that figured out if you put cinnamon in whiskey, women will drink it like crazy

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