Simple: As, the New York Times reports from SXSW in Austin, sell out:
At this year’s festival, historically a place of artistic idiosyncrasy, music labels were an afterthought and big brands owned the joint. Venues were decked out with a riot of corporate logos, and the conference’s legacy as a place where baby bands played their little hearts out to be discovered seemed quaint in a week in which Jay Z and Kanye West kicked it for Samsung, Coldplay headlined for Apple’s iTunes and Tyler, the Creator played a showcase for Pandora.
This new order evolved because when music moved into the cloud, not much of the revenue came with it. CD sales are a fraction of what they once were, and the micropayments from streaming services have yet to amount to anything meaningful. It’s a grim state of affairs, but corporate America, in search of an elusive demographic, has been more than willing to fill the breach.