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Archive for October 23rd, 2009

“The growlers are intended for home consumption”

This may be the greatest advance in human health and happiness since antibiotics. A Piggly Wiggly in Myrtle Beach has installed beer taps. Beer taps in a supermarket. Genius.

And clearly whomever is picking the beers knows their stuff, all high-quality microbrews. 64-oz. of fresh Double IPA? Don’t mind if I do. Oh, you’ll want one too.

I’ll also note that Piggly Wiggly’s independent operator set-up, with essentially no corporate structure to answer to, encourages stores to be innovative and try new things.

I think there might be a Nobel Prize in this.

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